Designed and implemented conversion-optimized landing pages grounded in UX and user conversion principles. Developed CRO strategies and A/B testing frameworks to increase conversion rates. Analyzed user behavior through heat-mapping, surveys, and session recordings to build data-driven hypotheses and optimize functionality. Presented CRO strategies and A/B test results directly to clients. Created original social media ads and wrote compelling copy and headlines across a range of products and offers.

Designed and developed responsive WordPress websites on a cross-functional team, taking projects from concept to final deliverable. Created wireframes and prototypes to define design direction ahead of build. Collaborated with project managers to manage client communication and meet deadlines. Produced brand-consistent visual content across multiple media channels.

Designed and developed responsive WordPress websites. Built HTML5 ads, print graphics, and marketing collateral for social media channels. Consulted directly with clients to gather requirements and deliver designs on schedule.

Worked directly with UX designers and developers on UI designs to establish a visual narrative and define the flow of a flagship application.

Designed clear and engaging communications for print and web. Included direct mail pieces, promotional items, website and social media graphics, posters, flyers, and other marketing materials.